PROJECT YELLOW LIGHT
In 2015, over 391,000 people where injured in distracted driving accidents. Many of these accidents were caused by texting and driving, especially among teenagers and young adults.
Lowell and Julia Garner founded Project Yellow Light after their son, Hunter, passed in 2007 as a result of a distracted driving accident. The foundation holds an annual scholarship competition that encourages students to develop PSA campaigns promoting safe driving.
Members of UMass AdLab are 2x national winners of the Project Yellow Light Billboard design contest.
Auto Carwreck (2017)
Park Your Phone (2018)
Since June 2017, Auto Car-Wreck, has been featured 12 million times across the country, grabbing the attention of over 140 million people.
Times Square, NYC Debut Event(s)
Julia Keefe & Kyle Pandiscio
Kyle Pandiscio & Emma Townsend
Julia Keefe & Kyle Pandiscio